Privacy Policy

Website Privacy Notice

Apptivtech Solutions Pvt Ltd, its subsidiaries and affiliates and any other directly controlled entities as may exist from time to time and their web presence via the domains Persistent.com, Accelerite.com and any other domains created from time to time, hereinafter referred to as 'Apptivtech' is committed to respect your privacy and choices. The statement highlights our privacy practices regarding Personal Information that we collect and store through this website and for the Personal Information that you provide us while interacting with us on our website ( this 'Site') and participating in our events and campaigns.

Collection of Data & Its Usage

For the purposes of this privacy notice, 'Personal Information' is any data which relates to an individual who may be identified from that data, or from a combination of a set of data, and other information which is in possession of Persistent.

In general, you may browse our website without providing any Personal Information about yourself. However, we collect certain information such as:

Personal Data that you provide via our website, including information you provide through forms on this Site e.g. name, email address, designation and company;

Information about your computer and about your visits to and use of this Site, such as your Internet Protocol (IP) address, demographics, your computers’ operating system, and browser type and information collected via cookies;

Cookie related details are provided in the Cookie Policy

Use of Your Data

We use your Personal Data for the following purposes:
To provide better usability, troubleshooting and Site maintenance;
To understand which parts of this Site are visited and how frequently;
To provide access to desirable content based on your preferences;
To process job applications (more details about which are available on corresponding portals of this website);
To provide information and services as requested by you;
To assess queries, requirements, and process requests for products and services;
To perform client communication, service, billing and administration;
To conduct data analysis;
To maintain leads;
To run marketing or promotional campaigns;
To create brand awareness;
To provide better services and generate demand;
To market products and services based on legitimate business interest under the applicable law; and
To conduct processing necessary to fulfil other contractual obligations for the individual.

Legal basis for processing Personal Data

We process your Personal Data when it is in the legitimate interests of Persistent in connection with marketing, sales, promotion of services which we provide, or which are procured using our services and to improve and enhance the range of those services and offerings. We process your Personal Data in the following circumstances:

Communication – We may use your Personal Data to administer and provide services you request or have expressed an interest in, to communicate with you in case of customer support, to process transactions, for sending newsletters, updates and promotional materials, for seeking your opinion and feedback and personalize and/or tailor any communications that we may send you.

Advertising – We may use your Personal Data to carry out advertising and market research based on behavioural metrics, geo-location data, demographic data and marketing preferences we capture. We may permit certain third-party companies to help us tailor advertising based on use.

Activity Tracking – We may use your Personal Data to track your activity on our digital platforms and personalize and improve your experience. This can be used to create an individual profile for you so that we can understand and respect your preferences or for profiling purposes to enable us to personalize and/or tailor any marketing communications that you may consent to receive from us.

Optimization- We may use your Personal Data to operate, improve and maintain this Site, to prevent fraud and abuse.

Data Sharing – We may use and share your Personal Data with third parties with whom we have contractual relationship. For example, we may connect you with our empanelled repairer or broker for processing of claims.

Access, correction, objection of your Personal Data:

Subject to the local legal requirements, you have the right to access, correct, delete or transfer your Personal Data that we hold, including your profile and preferences. You also have the right to object to certain processing and, where we have asked for your consent to process your Personal Data, to withdraw this consent. Where we process your Personal Data because we have a legitimate interest in doing so (as explained above), you also have a right to object to this. These rights may be limited in some situations – for example, where we can demonstrate that we have a legal requirement to process your Personal Data. Specifically, in certain circumstances, you have the following personal data protection rights:

The right to be informed. As a data controller, we are obliged to provide clear and transparent information about our data processing activities. This is provided by this privacy policy and any related communications we may send you.

The right to access, update or to delete the personal information we have on you.

The right to be forgotten. Where no overriding legal basis or legitimate reason continues to exist for processing personal data, you may request that we delete the personal data. This includes personal data that may have been unlawfully processed. We will take all reasonable steps to ensure erasure.

The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.

The right to object. You have the right to object to our processing of your Personal Data including where processing involves automated decision-making.

The right of restriction. You can also ask us to delete or restrict how we use your personal information, but this right is determined by applicable law and may impact your access to some of our services.

The right to data portability. You have the right to be provided with a copy of your Personal Data in a structured, machine-readable and commonly used format.

The right to withdraw consent. You also have the right to withdraw your consent at any time where we relied on your consent to process your personal information.

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